Holy Crap! Windows On Macs?

Today Apple announced a public beta of a new program called Boot Camp, which they're releasing in Leopard (Mac OS X 10.5). Boot Camp will allow users to partition their hard drives and install Windows XP on the intel based Macs. This is despite the fact that Windows XP (and now Vista, evidently) do not support EFI (the BIOS replacement in the new intel Macs). I wonder how they pulled that magic off. What's even more interesting to me is that this Macworld article suggests that you will be able to do on the fly hard drive partitioning, which has not really been possible since Mac OS 9. That's really cool if you decide you want to make a new boot volume but not get rid of the data on the existing volume. Presumably Apple wants to hook Windows users with this feature and reel them in with the Mac OS once they become accustomed to it. :-)